Tristan Poulter

The Task
To raise awareness of the mortgage tools on the FSA website, Money Made Clear, and help them be prepared for when their current mortgage terms come to an end.

The Solution
With the public scared of anything to do with their finances, we took a stripped down friendly approach that made it easier to engage with the government funded advice service.

The Media
As well as adverts in the national press, we placed media where it would hit them hardest, on supermarket trollies and baskets, as well as petrol pumps. Radio was used also.

The Result
Over 4 million website hits within 2 months and an advice line that ran red hot.
And an Aerial award winning radio ad.