Tristan Poulter

Relaunch and reinvigorate a stale loyalty scheme we.o.u.
We made the scheme relevant to drivers and highlighted its great rewards. We gave the scheme a premium feel, starting with the card itself making it look like something you’d be proud to have in your wallet or purse. Everything that Texaco offered was related to the journey. Instead of offering random gifts each month, card holders were put into a free monthly prize draw to win an epic driving adventure.
We used forecourt and instore media available, as well as rebranding all communication with the customer, the including website and DM.

This Resulted in a 220% raise in registration and a 5% rise in Chevron UK profits.